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Edward Ruscha's business card, from the Lucy R. Lippard papers - Image Gallery - Archives of American Art, Smithsonian Institution

Description: This tongue-in-cheek card, printed by Ruscha, includes a phonetic pronunciation of his name and the designation "Young Artist."

http://www.aaa.si.edu/collections/images/detail/edward-ruschas-business-card-11709


◇ ED-WERD REW-SHAY - Yan Céh | Just another colette blogs weblog

Long time ago, young artist Edward Ruscha made this card explaining how you have to spell his name. Ironically, the main interest of Ed Ruscha remains the Word, during all his artistic career. Ed is not so We(i)rd, Ruscha is not so Sh(a)y. He’s just the ultimate genius of our troubled times…

http://blogs.colette.fr/yanceh/2010/04/20/ed-werd-rew-shay/